Fundamentals of Fundraising



We are pleased to announce that we are offering

The Fundamentals of Fundraising Course

in its new virtual, weekly format



Registration is currently open for our fall session

Wednesday, October 14 - Wednesday, November 25

7 sessions, every Wednesday from 6:30 pm - 9:30 pm



New to fundraising and looking for an overview of relevant topics and techniques?

A fundraising professional working towards your CFRE or recertification? 




The  AFP Fundamentals of Fundraising Course  was developed with a foundation from the Essentials of Fundraising Program and the First Course and is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges non-profit organizations face every day. This 16-hour program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. The  AFP Fundamentals of Fundraising Course  offers a complete overview of the development function, featuring the most current information and techniques.

Within the course interface, you will have access to a glossary of fundraising terms and numerous resource documents that will be referenced throughout the course. 

This virtual program will provide an overview of fundraising skills and techniques. Full participation in the AFP Fundamentals of Fundraising Course is applicable for 16.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Participants MUST keep video option on for the full session each week and be prepared to participate in the discussions.

Module 1: Overview of Fundraising - October 14
Module 2: Developing an Integrated Fundraising Program - October 21
Module 3: Marketing for Ongoing Success - October 28
Module 4: Building & Sustaining Relationships - November 4
Module 5: Securing the Gift - November 11
Module 6: Volunteers - Partners in Fundraising - November 18
Module 7: Management & Accountability - November 25

Target Audience
Entry level with 0 to 4 years of fundraising experience or those working on their CFRE and require credits/recertification.

CFRE Accreditation
Participation in the full program qualifies for 16 points toward CFRE education requirements.

Program Cost
The costs of the 2020 Fundamentals weekly virtual course:
AFP GH Members - $375

Non-members - $475

Date & Time
Every Wednesday evening, 6:30 pm - 9:30 pm beginning October 14 - November 25, 2020
Virtual, weekly sessions delivered via Zoom
The 2020 Fundamentals of Fundraising Course
Participants MUST keep video option on for the full session each week
and be prepared to participate in the discussions


In 2020, we are pleased to offer the following instructors:


Ed Sluga, CFRE, President and Managing Consultant is also co-founder of PGgrowth Inc. Ed is one of Canada's most experienced Planned Giving professionals. An innovator and thought leader in the sector for over 25 years, Ed has helped hundreds of organizations develop and benefit from long-term, sustainable, and proactive fundraising and Planned Giving programs. Focusing on developing organizational structures and operations so that they are positioned to experience success for the long-term, Ed's chief motivation is helping organizations achieve the goals of their mission within their communities.Ed has an unmatched perspective on the development and Planned Giving approaches available to organizations. Ed is the co-author of Worthy and Prepared along with Peter Barrow, host of the PGgrowth Planned Giving podcast, Professor with the Humber College Fundraising Management Program and a regular presenter of the AFP Fundamentals of Fundraising Course. Contact Ed at





Suzanne Bone, FAHP, CFRE -- President & CEO, The Foundation of Guelph General Hospital. Suzanne is a seasoned non-profit executive with particular expertise in fund-raising and governance. She is a certified fund raising executive and the 19th Canadian to hold the Association for Healthcare Philanthropy Fellows designation. Suzanne came to Guelph in 1991 as a student, doing a placement at Guelph General Hospital as part of her Masters in Health Administration…and she never left. She joined the Foundation when her placement ended, and since that time, has directed fundraising activities that have raised more than $60 million to help Guelph General Hospital save lives and improve health. Suzanne sits as a member of the Hospital’s Senior Leadership team, and provides a leadership role in hospital communications. Suzanne is an active volunteer in her community and in her profession. She has sat on local boards including Victory Kids Club, Guelph Chamber of Commerce, and currently, Innovation Guelph. She is Track Dean of the Annual Giving track for the Association of Healthcare Philanthropy’s annual Fundraising Institute.



What do participants have to say about the course?

"After working in fundraising as a generalist for 12 years and as a volunteer for over 20 years, I was unsure whether I would learn something from the Fundamentals of Fundraising course. In fact, the instructors and my classmates were outstanding and I learned more than I ever thought I would. I've taken a number of strategies away with me that I can implement - some right away and some further down the road. This course proved to be a huge asset towards enhancing my knowledge and understanding of professional fundraising as an area of expertise."

Tammy Northam, Executive Director, Bladder Cancer Canada


"As a newcomer to the fundraising world, I found the Fundamentals of Fundraising course to be a great overview of the various aspects involved with fundraising. It was lovely to meet other like-minded individuals and to hear the experiences of some of the leaders in the field. The course provided a good foundation for me to build upon moving forward."

Kirsty Woodhead, Programs & Events Coordinator, Oakville & Milton Humane Society



Please contact Mary Osborne at