Planned Giving: NOW is the Time!



The challenges we’ve experienced in the recent months have brought

some key issues to the forefront. 


Is this the right moment to talk about why having a proactive

Planned Giving program is crucial?


The answer is a resounding YES!


There will never be a better moment. This is the perfect time to develop your planned giving program and begin to build the sustainability you need to weather this kind of crisis, now and for the future. In this timely webinar, Ed Sluga and Karen Viersen will show you how to position your program for      success and show why it's important to invest in planned giving. With information, usable strategies, and tactics that can be deployed immediately, this session will prove valuable for professionals of all career levels and planned giving programs.



Join us:


Wednesday, September 23, 2020

1:00 pm - 2:15 pm

Webinar, followed by Q&A

Via Zoom


AFP GH Members: Free

Non-Members: $15




Don't miss this session -- Planned Giving: NOW is the Time!


About our presenters:




Ed Sluga, CFRE, President and Managing Consultant is also co-founder of PGgrowth Inc. Ed is one of Canada's most experienced Planned Giving professionals.

An innovator and thought leader in the sector for over 25 years, Ed has helped hundreds of organizations develop and benefit from long-term, sustainable, and proactive fundraising and Planned Giving programs. Focusing on developing organizational structures and operations so that they are positioned to experience success for the long-term, Ed's chief motivation is helping organizations achieve the goals of their mission within their communities.

Ed has an unmatched perspective on the development and Planned Giving approaches available to organizations. Ed is the co-author of Worthy and Prepared along with Peter Barrow, host of the PGgrowth Planned Giving podcast, Professor with the Humber College Fundraising Management Program and a regular presenter of the AFP Fundamentals of Fundraising Course. Contact Ed at


Karen Viersen, Senior Consultant PGgrowth is an experienced fundraiser who is passionate about communicating with impact -- turning programs and projects into compelling stories that inspire support. 

An expert in grant-writing and building sustainable grant programs, Karen has worked with organizations of all sizes and scope -- national, regional, and community-based charities. She brings grants experience across a wide range of sectors including arts & culture, human services, education, health, religion, disaster relief and humanitarian work. She has held senior positions with The Canadian Red Cross, CNIB and the Canadian Cancer Society and helped several regional and community-based organizations as a consultant. Karen has an insight and understanding of many types of funders including corporate, private, family foundations and government. 

With more than 20 years' experience in the not for profit sector, Karen also has a breadth of knowledge in strategic planning, assessment, and developing systems to build fundraising success. Contact Karen at